upsmartSign in

Blog

What we built, what went wrong, what comes next.

More personal and more opinionated than the knowledge library. Not marketing: decisions, detours and what they cost. Including what isn't finished yet, with a date on it.

Latest

Standpunkt · 20.04.2026 · 4 minThank you to the ones who said yes firstFounding a company is not the risk. The risk is taken by whoever signs first. About our first customers, what they risked, and what they taught us.Read article

Funding letter

When there's something to say, we write.

What has changed in the programmes, what we built, what went wrong. No weekly cadence, no advertising run: a letter gets written when there's a reason for it.

You will receive an email with a confirmation link. Only the button on the page behind it adds you. We use your address for nothing else, and you can have it deleted at any time.

That's why we're building upsmart.

If you want to know what we're working on, follow us. If you have a project, just get started.